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Brendan Palfreyman
D: (315) 214-2161  
bpalfreyman@HarrisBeach.com

Brendan M. Palfreyman

  Member

Industry Team Leader -  
Food and Beverage
(315) 214-2161
  bpalfreyman@HarrisBeach.com
“My passion for helping startup and existing technology companies can be a strategic advantage for growing your business.”
  • Harris Beach Attorneys FL Gorman and Brendan Palfreyman Featured in Cannabis News Articles
Profile
Representative Matters
Professional and Civic
Areas of Experience
Admissions
Education
Location
Publications and Events

Brendan focuses on intellectual property matters, commercial litigation, and has significant experience efficiently and promptly reviewing corporate contracts. He has represented both plaintiffs and defendants in patent, trademark, copyright, and trade dress infringement actions. He also prosecutes trademark and copyright applications in the United States and globally for a wide range of clients and industries. Brendan is also an experienced commercial litigator, having represented clients in numerous litigations, including those relating to breach of contract, covenants not to compete, and negligence.

A major focus of Brendan’s practice is representing and counseling breweries, wineries, and distilleries with regard to everything from corporate formation and licensing to M&A and distribution contracts. He is an award-winning homebrewer and one happy client even named a beer after him. Brendan has been quoted in various publications about legal issues facing the alcoholic beverage industry including the Wall Street Journal, Chicago Tribune, and San Francisco Chronicle.  He is regular guest on industry podcasts such as BrewBound and Good Beer Hunting.

Brendan is also heavily involved in the burgeoning cannabis industry in New York and is a key member of the firm’s Cannabis Industry Team.  He helps MSOs and local operators navigate the complex and rapidly changing regulatory scheme in New York.

Prior to joining Harris Beach, Brendan completed a federal judicial clerkship for District Court Judge Joan M. Azrack in the Eastern District of New York and was a litigation associate in the Manhattan office of Proskauer Rose LLP.

Representative Matters

  • Greatbatch Ltd. v. AVX Corp. et al. (U.S. District Court, D. Del. 2016) Trial counsel in patent infringement action over key components for pacemakers and implantable defibrillators. Jury verdict awarded $37.5 million in lost profits and price erosion damages.
  • PersonalWeb Techs. LLC v. Brooklyn Brewery Corporation (U.S. District Court N.D. Ca. 2020)  Counsel for major American craft brewery in patent infringement action relating to Amazon’s S3 and CloudFront services.
  • Daneshvar v. NeuroNexus Techs. Inc. and Kipke  (U.S. District Court, E.D. Mich 2017) Counsel for University of Michigan professor and neural interface technology company defending patent infringement action, summary judgment granted.
  • Bradshaw Medical Inc. v. Greatbatch Inc. (U.S. District Court, E.D. Wisc. 2016) Counsel for defendant in patent infringement action relating to orthopedic screwdrivers, summary judgment granted.
  • Applewood Winery LLC v Applewood Distillery LLC (U.S. District Court, S.D.N.Y. 2015) Counsel for plaintiff in trademark infringement action brought between alcoholic beverage producers.
  • Long Meadow Ranch Partners, LP v. Empire Brewery (U.S. District Court, N.D.N.Y. 2016) Counsel for defendant in trademark infringement action brought by California winery against New York brewery.

Professional and Civic

  • New York State Brewers Association, allied member
  • New York Wine & Grape Foundation, business associate
  • American Homebrewers Association, member
  • Syracuse 40 Below, member

Recognition

  • 40 under Forty, Central New York Business Journal, 2019
  • Super Lawyers, Rising Stars, Intellectual Property, since 2016

Legal Practices

Business and Commercial Litigation
Intellectual Property

Industry Teams

Blockchain and Digital Assets
Cannabis
Food and Beverage
Unmanned Aircraft Systems – Drones

Admissions

New York

U.S. District Court, New York - Eastern District

U.S. District Court, New York - Northern District

U.S. District Court, New York - Southern District

Brooklyn Law School

JD 
2010
magna cum laude

Haverford College

BA 
2005

Location

Syracuse, NY Office
Insights
July 6, 2022

New York State Issues Guidance for Measuring Flowering Plant Canopy by Adult-Use Cannabis Cultivators

The Office of Cannabis Management in New York state has provided further guidance on how adult-use conditional cultivators (AUCCs) must meas
June 2, 2022

New York State Releases Notable Draft Regulations for Labeling, Packaging Cannabis

New York state’s Office of Cannabis Management has released draft regulations for labeling and packaging cannabis that may appear restrictiv
December 15, 2021

New Procedures for Challenging Trademark Registrations at the U.S. Patent and Trademark Office

On December 18, two new procedures will be available for challenging U.S. trademark registrations.
August 26, 2021

Don’t Put Borat on Your Billboards – And More I.P. Advice for Cannabis Companies

Why would a small cannabis dispensary choose to plaster the fictional character Borat on its billboard – without asking permission? This mis
May 3, 2021

Federal Aviation Administration Effectuates New Rules Regarding the Use of Drones

On April 21, 2021, the Federal Aviation Administration’s (FAA) long awaited final rules regarding the use of drones took effect and are a si
March 26, 2020

Brendan Palfreyman on Best Practices for Breweries to Protect Their Brand

Syracuse partner and Intellectual Property Practice Team member Brendan Palfreyman recently joined the Come at Me Brew podcast, a show that
February 15, 2019

Despite Lawful Use in Commerce, Hemp and CBD Trademarks May Still Face Rejection

In a previous Legal Alert, we covered the removal of one impediment to federal trademark registration for hemp/CBD products: namely, that he
December 17, 2018

Legalization of Hemp Opens Door to Federal Trademark Registration for Hemp and CBD Products

The proposed amendment to remove hemp from the federal government’s list of Schedule 1 drugs is likely to trigger a wave of federal trademar
News
June 14, 2022

Harris Beach Attorneys FL Gorman and Brendan Palfreyman Featured in Cannabis News Articles

Harris Beach Cannabis Industry Team members FL Gorman and Brendan Palfreyman were recently highlighted in news articles about the burgeoning
March 23, 2022

Partner Brendan Palfreyman Joins Popular Brewbound Podcast

Harris Beach Food and Beverage Industry Team leader Brendan Palfreyman, partner in our Syracuse office, recently joined the Brewbound Podcas
October 15, 2021

72 Attorneys from Harris Beach Recognized in 2021 Edition of Super Lawyers

Partners, senior counsel and associates from Harris Beach PLLC offices across New York have been named to the 2021 edition of Super Lawyers,
December 9, 2020

Brendan Palfreyman Featured in Wine Enthusiast Article on IP Theft

Intellectual Property attorney and craft beer enthusiast Brendan Palfreyman was recently quoted in a feature about IP theft in the craft bee
August 7, 2020

Federal Appeals Court Upholds $27 Million Judgment after Jury Verdicts on Patents for Greatbatch, Medical Components Manufacturer

A $27 million judgment after three jury verdicts in favor of Greatbatch Ltd., a Buffalo-based medical device manufacturer and subsidiary of
February 5, 2020

Brendan Palfreyman quoted in SFGate.com on “Tied-house” marketing practices

Syracuse partner Brendan Palfreyman was recently quoted in a SFGate.com (sister site of the San Francisco Chronicle) article about San Franc
November 12, 2019

79 Attorneys from Harris Beach Named to 2019 Super Lawyers List

A total of 79 Harris Beach PLLC attorneys have been named to the 2019 edition of Super Lawyers, a peer-based rating service that recognizes
October 21, 2019

Brendan Palfreyman Comments on Intellectual Property Battles Among Breweries

With the explosive growth of craft breweries it’s increasingly difficult to create labels and styles without crossing legal lines. Harris B
Events
April 11, 2022

Brendan Palfreyman Presenting and Harris Beach Sponsoring 2022 New York State Brewer’s Conference

Brendan Palfreyman will present on, “Negotiating Effective Distribution Agreements”, at the 2022 New York State Brewer’s Conference in Alban
April 12, 2021

Brendan Palfreyman Presenting at Finger Lakes Beverage Conference on What’s Next for Hemp in New York State?

Brendan will present on a panel during the Finger Lakes Beverage Conference titled, “What’s Next for Hemp in NYS?” This session will help a
November 4, 2019

Brendan Palfreyman Speaking at RIPLA Fall CLE

Brendan will speak on “Trademarks for Craft Breweries” at the fall Rochester Intellectual Property Law Association CLE.
October 28, 2019

Brendan Palfreyman Joins Ranks of 40 Under 40

Congratulations to Brendan Palfreyman in our Syracuse office for joining this year’s class of the 40 under 40 for Central New York.
External Publications

Lecturer: Practice Ready Research Skills (Hofstra Law School)

May 24, 2018

Publication: Grants, Awards, Funding, and Low Interest Loans for NY Breweries (New York State Brewers Association)

May 1, 2019

Publication: MillerCoors Responds to Stone Brewing’s Lawsuit: This Is War (quoted, VinePair)

April 11, 2018

Publication: MillerCoors/Keystones’ 82-page Counterclaim against Stone Brewing’s Lawsuit Gets Beautifully Summarized in Tweets (quoted, Craft Brewing Business)

April 11, 2018

Publication: MillerCoors Responds, Calls Stone Brewing Trademark Suit ‘Meritless' (quoted, Brewbound)

Publication: Like a Complete Unknown, Like a Can of Stone (quoted, IPPROtheinternet.com)

May 19, 2017

Publication: Distribution Contracts for Breweries in New York (New York State Brewers Association)

May 16, 2017

Publication: Shipyard files trademark lawsuit against Missouri brewery over ‘Shiphead’ beer (quoted, Portland Press Herald)

January 3, 2017

Publication: Farm Brewery versus Microbrewery License in New York (New York State Brewers Association)

Lecturer: Former lecturer, Cornell Cooperative Extension Finger Lakes Craft Brewery Conference

All Insights, All Publications, Legal Alert |
 July 6, 2022
New York State Issues Guidance for Measuring Flowering Plant Canopy by Adult-Use Cannabis Cultivators
The Office of Cannabis Management in New York state has provided further guidance on how adult-use conditional cultivators (AUCCs) must meas...read more
All Insights, Legal Alert |
 June 2, 2022
New York State Releases Notable Draft Regulations for Labeling, Packaging Cannabis
New York state’s Office of Cannabis Management has released draft regulations for labeling and packaging cannabis that may appear restrictiv...read more
All Publications, Legal Alert |
 December 15, 2021
New Procedures for Challenging Trademark Registrations at the U.S. Patent and Trademark Office
On December 18, two new procedures will be available for challenging U.S. trademark registrations....read more
Audio, All Insights |
 August 26, 2021
Don’t Put Borat on Your Billboards – And More I.P. Advice for Cannabis Companies
Why would a small cannabis dispensary choose to plaster the fictional character Borat on its billboard – without asking permission? This mis...read more
All Insights, All Publications, Legal Alert |
 May 3, 2021
Federal Aviation Administration Effectuates New Rules Regarding the Use of Drones
On April 21, 2021, the Federal Aviation Administration’s (FAA) long awaited final rules regarding the use of drones took effect and are a si...read more
All Insights, Audio |
 March 26, 2020
Brendan Palfreyman on Best Practices for Breweries to Protect Their Brand
Syracuse partner and Intellectual Property Practice Team member Brendan Palfreyman recently joined the Come at Me Brew podcast, a show that ...read more
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Brendan M. Palfreyman

bpalfreyman@HarrisBeach.com
D: (315) 214-2161
Syracuse, NY Office
Brendan Palfreyman
https://www.harrisbeach.com/people/palfreyman-brendan-m/

■ Areas of Expertise

Legal Practices

Business and Commercial Litigation Legal Practice
Intellectual Property Legal Practice

Industry Teams

Blockchain and Digital Assets Industry Team
Cannabis Industry Team
Food and Beverage Industry Team
Unmanned Aircraft Systems - Drones Industry Team

■ Profile

Brendan focuses on intellectual property matters, commercial litigation, and has significant experience efficiently and promptly reviewing corporate contracts. He has represented both plaintiffs and defendants in patent, trademark, copyright, and trade dress infringement actions. He also prosecutes trademark and copyright applications in the United States and globally for a wide range of clients and industries. Brendan is also an experienced commercial litigator, having represented clients in numerous litigations, including those relating to breach of contract, covenants not to compete, and negligence.

A major focus of Brendan’s practice is representing and counseling breweries, wineries, and distilleries with regard to everything from corporate formation and licensing to M&A and distribution contracts. He is an award-winning homebrewer and one happy client even named a beer after him. Brendan has been quoted in various publications about legal issues facing the alcoholic beverage industry including the Wall Street Journal, Chicago Tribune, and San Francisco Chronicle.  He is regular guest on industry podcasts such as BrewBound and Good Beer Hunting.

Brendan is also heavily involved in the burgeoning cannabis industry in New York and is a key member of the firm’s Cannabis Industry Team.  He helps MSOs and local operators navigate the complex and rapidly changing regulatory scheme in New York.

Prior to joining Harris Beach, Brendan completed a federal judicial clerkship for District Court Judge Joan M. Azrack in the Eastern District of New York and was a litigation associate in the Manhattan office of Proskauer Rose LLP.

■ Representative Matters

  • Greatbatch Ltd. v. AVX Corp. et al. (U.S. District Court, D. Del. 2016) Trial counsel in patent infringement action over key components for pacemakers and implantable defibrillators. Jury verdict awarded $37.5 million in lost profits and price erosion damages.
  • PersonalWeb Techs. LLC v. Brooklyn Brewery Corporation (U.S. District Court N.D. Ca. 2020)  Counsel for major American craft brewery in patent infringement action relating to Amazon’s S3 and CloudFront services.
  • Daneshvar v. NeuroNexus Techs. Inc. and Kipke  (U.S. District Court, E.D. Mich 2017) Counsel for University of Michigan professor and neural interface technology company defending patent infringement action, summary judgment granted.
  • Bradshaw Medical Inc. v. Greatbatch Inc. (U.S. District Court, E.D. Wisc. 2016) Counsel for defendant in patent infringement action relating to orthopedic screwdrivers, summary judgment granted.
  • Applewood Winery LLC v Applewood Distillery LLC (U.S. District Court, S.D.N.Y. 2015) Counsel for plaintiff in trademark infringement action brought between alcoholic beverage producers.
  • Long Meadow Ranch Partners, LP v. Empire Brewery (U.S. District Court, N.D.N.Y. 2016) Counsel for defendant in trademark infringement action brought by California winery against New York brewery.

■ Professional and Civic

  • New York State Brewers Association, allied member
  • New York Wine & Grape Foundation, business associate
  • American Homebrewers Association, member
  • Syracuse 40 Below, member

■ Admissions

  • 40 under Forty, Central New York Business Journal, 2019
  • Super Lawyers, Rising Stars, Intellectual Property, since 2016

■ Education

Brooklyn Law School
 ,JD
 ,2010
 ,magna cum laude
Haverford College
 ,BA
 ,2005

Harris Beach and its subsidiaries provide a full range of legal and professional services for clients across New York state, as well as nationally and internationally. Harris Beach is among the country’s top law firms as ranked by The National Law Journal and is among the BTI Elite law firms based on in-depth interviews of more than 600 corporate counsel at the world’s largest and most influential companies. Our clients include Fortune 100 corporations, privately-held companies, emerging businesses, public sector entities, not-for-profit organizations and individuals. Principal industries we represent include education, energy, financial, food and beverage, health care, insurance, manufacturing, medical and life sciences, real estate developers, and state and local governments and authorities.

Industry Teams
Automotive and Vehicle Dealerships
Blockchain and Digital Assets 
Cannabis
Construction and Surety
Educational Institutions Higher Ed
Educational Institutions K-12
EMS and Fire Protection Providers
Energy
Financial Institutions and Capital Markets
Food and Beverage
Health Care
Industrial and Consumer Manufacturing
Medical and Life Sciences
Municipalities and Local Agencies
Nanotechnology
Photonics
Racing and Gaming
Real Estate Developers
Science and Technology
Telecommunications and Media
Unmanned Aircraft Systems
USA Collegiate Sports
Veterinary Medicine

Practices
Alternative Dispute Resolution
Appellate
Business and Commercial Litigation
Collection Law
Commercial Real Estate
Corporate
Cybersecurity Protection and Response
Diversity Compliance
E-Discovery (e-infoSM)
Employee Benefits
Employment Litigation
Environmental Law
Environmental, Social and Governance (ESG)
Financial Restructuring, Bankruptcy and Creditors’ Rights
Government Compliance and Investigations
Health Law
Immigration Law
Insurance Coverage
Intellectual Property Law
International Trade Law
Internet Law
Labor and Employment Law
Mass Torts and Industry-Wide Litigation
New Markets Tax Credit
Patent, Trademark and Copyright Law
Product Liability and Comprehensive General Liability
Public Finance and Economic Development
Real Property Valuation Litigation
Residential Real Estate
Tax Law
White Collar Crime
Wills, Trusts and Estates

Consulting Services
HB Solutions LLC
Collegiate Sports Compliance
Data Privacy and Cybersecurity
Economic Development and Public Affairs
Educational Institution Assistance
EMRG® (E-Discovery Management Resources Group)
Energy
Health and Human Services
Human Resources
Information Technology
Marketing and Communication Services
Municipal and Local Agency Assistance

HB Cornerstone LLC
Owner Representation
Design Services
Facilities Consulting
Move Management

Caetra.io
CyMetric (Cybersecurity Regulation Compliance Software)

Offices throughout New York:

Albany
677 Broadway
Albany, NY 12207
518-427-9700

Buffalo
726 Exchange Street
Buffalo, NY 14210
716-200-5050

Ithaca
119 East Seneca Street
Ithaca, NY 14850
607-273-6444

Long Island
333 Earle Ovington Boulevard
Uniondale, NY 11553
516-880-8484

New York City
100 Wall Street
New York, NY 10005
212-687-0100

Rochester
99 Garnsey Road
Pittsford, NY 14534
585-419-8800

Saratoga Springs
513 Broadway
Saratoga Springs, NY 12866
518-587-0551

Syracuse
333 West Washington Street
Syracuse, NY 13202
315-423-7100

White Plains
445 Hamilton Avenue
White Plains, NY 10601
914-683-1200

Offices also in:

New Haven, CT
195 Church Street
New Haven, CT 06510
203-784-3159

Newark, NJ
One Gateway Center
Newark, NJ 07102
973-848-1244

Washington, DC
800-685-1429

Attorney Advertising. Prior results do not guarantee a similar outcome.
© 2022 Harris Beach PLLC

Content current as of February 3, 2023 7:53 am
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